UTM Campaign URL Builder
Create custom URLs with UTM parameters to track your marketing campaigns in Google Analytics.
UTM Campaign URL Builder
Fill in the fields below to generate your campaign URL.
What Are UTM Codes and Why Are They Essential?
UTM codes (Urchin Tracking Module parameters) are small snippets of text added to the end of a URL to help you track the effectiveness of your digital marketing campaigns. When a user clicks a link with UTM parameters, Google Analytics (and other analytics tools) can tell you exactly where that user came from and which campaign prompted their visit.
Without them, all your traffic from a social media post, an email newsletter, and a paid ad might just show up as "Direct" or "Referral," making it impossible to measure your return on investment (ROI).
The 5 UTM Parameters Explained
- utm_source (Required): Identifies the source of your traffic, such as 'google', 'facebook', or 'newsletter'.
- utm_medium (Required): Identifies the marketing medium, like 'cpc' (cost-per-click), 'email', or 'social'.
- utm_campaign (Required): Identifies the specific campaign you're running, such as 'summer_sale_2025' or 'new_product_launch'.
- utm_term (Optional): Used to track specific keywords in a paid search campaign.
- utm_content (Optional): Used to differentiate between links that point to the same URL, such as a 'logo_link' vs. a 'text_link' in an email.