Should I use emojis in my subject lines?

Emojis can be effective at grabbing attention and conveying emotion, but it depends on your audience and brand. They tend to work well for B2C brands with a more playful tone. We recommend using them sparingly and testing their impact on your open rates.

What is A/B testing for subject lines?

A/B testing is when you send the same email to two different segments of your audience, but with two different subject lines. You then measure which subject line resulted in a higher open rate. Most email marketing platforms (like Mailchimp or ConvertKit) have built-in A/B testing features.

Email Subject Line Generator (AI)

Your Subject Line: The Most Important Sentence You'll Write

In a crowded inbox, your email subject line is the gatekeeper. It's the single most important factor that determines whether your email gets opened or ignored. A great subject line sparks curiosity, creates urgency, or promises value, compelling the recipient to click. A weak one gets sent straight to the trash.

How Our AI Helps You Write Better Subject Lines

This tool is designed to break you out of your creative rut and provide fresh ideas for your email campaigns.

Tone Matters: Choose a tone—Professional, Playful, Urgent, or Intriguing—to get subject lines that match the mood of your email.
Multiple Options: Get a list of 5-7 unique suggestions, giving you plenty of options to A/B test with your audience.
Optimized for Opens: The AI is prompted to write short, punchy subject lines (under 50 characters) that are proven to perform well across email clients.

How to use this tool

Enter
what your email is about in What is your email about? — be specific (e.g., 'new summer collection launch').
Describe
your brand voice in Brand Voice — select from Professional, Friendly, Urgent, Playful, or Premium.
Specify
the action you want in Desired Action (e.g., 'Click to shop', 'Book a demo', 'Read more').
Click
Generate Subject Lines to get 5-10 variations.
Test
the best options with A/B testing in your email marketing platform.

Tips for better results

Keep it under 50 characters
many emails get cut off on mobile screens after 40-50 characters.
Create curiosity
the best subject lines make users want to open the email to learn more.
Avoid spam words
skip 'free', 'act now', 'limited time' to avoid triggering spam filters.
Personalize when possible
adding the recipient's name can boost open rates significantly.
A/B test regularly
try different tones and lengths to find what works for your audience.

Frequently Asked Questions (FAQs)