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Why is Image Compression Important?
Large image files are the number one cause of slow-loading websites. A slow website leads to a poor user experience, higher bounce rates, and can even hurt your search engine rankings. Image compression is the process of reducing the file size of your images as much as possible without significantly sacrificing visual quality.
How Does It Work?
Our tool uses a technique called "lossy" compression. It intelligently removes unnecessary data from the image file. By adjusting the "Quality" slider, you can control the trade-off between file size and image quality. A lower quality setting will result in a much smaller file, but you may start to see some visual artifacts. A higher quality setting preserves more detail but results in a larger file. The key is to find the sweet spot where the file size is small, but the image still looks great to the human eye.